Making AI more inclusive through imagery
Artist-created images and animations about artificial intelligence (AI) made freely available online

Diversifying perspectives of AI

What does artificial intelligence (AI) look like? Searching online, the answer is likely streams of code, glowing blue brains or white robots with men in suits.

These misleading representations of AI are used for everything from news stories and advertising to personal blogs. These stereotypes can negatively impact public perceptions of AI by giving people unrealistic expectations of technologies. Imagery of AI often excludes global perspectives and this lack of diversity can amplify inequalities in society.

Visualising AI commissions artists from around the world to create more diverse and accessible representations of AI, inspired by conversations with scientists, engineers, and ethicists at Google DeepMind.

AI can transform our world for the better. Diversifying the way we visualise these emerging technologies is the first step to expanding the wider public’s vision of what AI can look like today and become tomorrow.

Image models by Linus Zoll
Large image models, or large visual models, can recognise and categorise images by learning from datasets of photos and images. These models can also be used to create generative models that can create images from text, for example.
Creative collaboration by XK Studio
Creative collaboration through tools like generative AI is opening up new opportunities for human-AI collaboration. Many tools offer new points of view, speed up processes and lead to new territories across mediums from text and audio to graphic design.

Changing what AI looks like in the world

Since launching, Visualising AI has commissioned 13 artists to create more than 100 artworks, gaining over 100 million views, 800,000 downloads, and our imagery has been used by media outlets, research and civil society organisations.

13
Artists
110,000,000+
Views
800,000+
Downloads

All artworks are openly available so anyone can download images and motion graphics free-of-charge.

Explore new ways of visualising AI:

Artists' take on AI

By giving artists complete creative freedom, they explore unconventional and challenging interpretations of AI from their unique perspective.

Large language models by Wes Cockx
Language models can recognise and understand text by learning from massive datasets. Large language models develop more advanced capabilities with more data and generate text.
Digital assistants by Martina Stiftinger
Digital assistants, or assistive technologies, describe tools that can enhance how people work. For example, some can be generative AI tools to help brainstorm ideas or organise information to improve productivity.

Visualising emerging technologies

The artworks illustrate key themes in AI connected to new research, technologies or real-world impact.

Each piece opens up a new route into understanding a complex subject – from artificial general intelligence (AGI) and robotics to sustainability and generative AI.

A visualisation of 3D shapes in different forms and colours spaced out across the image. With small blocks of objects that look like crowds of people.
Novoto Studio
AI and society are transforming together. Research is exploring the impact of AI on individuals and society and how they can harness the benefits through AI tools and mitigate risks through equitable development.
A 3D image of a topography of blue circular and triangular beads, with taller blue and purple beads spiking from the ground.
Domhnall Malone
Artificial General Intelligence (AGI) describes AI that would be more generally capable in human-like ways. Many AI systems are good at specific tasks, but more general AI could be a transformative tool.
An image of a butterfly perched on a branch, surrounded by seemingly energised earthy elements.
Nidia Dias
Biodiversity describes the breadth of life on Earth. Using AI, researchers can better understand, track and ultimately, find ways to protect  plants and animals to ecosystems.
An illustration multicoloured network of cubes, orbs, and other shapes, with crosses and arrows pointing in different directions.
Champ Panupong Techawongthawon
Chip design is at the core of our phones, computers and digital lives. Producing new computer chips can take years of work, but AI-based approaches can speed up the design of more powerful and efficient circuits.
An animated video montage of rippling shapes, pulsating energetically and shifting colour.
Ariel Lu
Data labelling makes data usable to train AI, but the human labour behind it is often undervalued. Ethics research sheds light on the human involvement in AI and the importance of ethical data labour.
A 3D image of a coiling knot of multicoloured strings culminating to resemble a side profile of a human head.
Khyati Trehan
Digital biology, or computational biology, is the use of data and AI to study life. This ranges from simulating biological systems to harnessing AI to uncover patterns in the natural world.
An image of a purple and black geometric mesh akin to a computer's circuit board.
Rose Pilkington
Neuroscience and AI have created a virtuous cycle in research. Early work on neural networks were inspired by psychology and neuroscience, and similarly approaches in AI can help teach us about ways in which humans may think.
An image of a shape that resembles a ‘spinal cord’ with a curved string of shaped and a disc shape in the middle.
Wes Cockx
Robotics and more broadly embodied AI, describe AI that can take a physical form in the real or simulated world. By combining AI systems with an understanding of physical dynamics and different types of agents, these technologies can be used more easily in the real world.
An image of colourful 3D shapes floating and squashing together, in a frame of darker shapes.
Vincent Schwenk
Video compression allows billions of people to watch videos around the world. Using AI to compress videos more efficiently, makes streaming faster and saves data and energy on a global scale.

Envisioning the future of AI

With the many different forms AI takes, we need a more diverse and accessible picture of how AI can impact society. We look forward to exploring these possibilities through Visualising AI and engaging more people to shape what AI looks like in the world.

“AI will be transformative for society and opens up a huge range of possible futures. Google DeepMind is proud to have partnered with artists from around the world to explore these futures.”

Dex Hunter-Torricke
Head of Communications and Marketing,
Google DeepMind